Roberts Printing Adds HP Indigo Digital Press to Meet Short Run, High Quality and Variable Data Market Demands.
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"A growing number of requests from our customers for quickly produced, small quantity printing projects prompted our research into digital printing technology," according to Jeanne Davis, sales manager, Roberts Printing. "In keeping with our commitment to quality, we focused only on equipment that produced a printed product as good or better than traditional offset presses yet combined the best of digital technology," she continued.
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The solution was found in the state-of-the-art HP Indigo 5500 Digital Production Press. The technology that drives this equipment allows for short-run, high quality printing that can be completely customized with variable data, for personalized printed materials.
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"The decision to add high quality digital printing to our list of services at Roberts Printing and to choose the equipment that graphic experts in our field consider the thoroughbred was a no-brainer," stated Roberts Printing owner, Wayne Nightingale. "While meeting the demands presented by our printing customers it also provides the perfect compliment to our integrated mailing services offered through Sure Mailing," Wayne added.
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Variable data printing is perhaps the industries fastest growing production method allowing for targeted, personalized messages or images that appeal directly to an individual or small audience, all within a single press run.
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Taking variable data a step further – combining a Web based component called personalized URLs (PURLs) – provides an opportunity to direct respondents to a unique Website display where they can be personally recognized.
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"As owner of a 21-year old marketing design firm, I rely heavily on vendor/partners for my printing and mailing needs and Robert’s decision to add the HP 5500 is just another reason they remain at the top of my list," stated Charles McShane, owner McShane Communications, Tampa, FL.
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For additional information contact Jeanne Davis, Roberts Printing (727) 442-4011 or any Roberts Printing representative.