Roberts Printing - Noteworthy

Increase Your Response Rates Using Personalized Communications:
-
Database technologies and personalization advancements are making it possible to communicate to your customers through highly personalized one-to-one marketing campaigns. Using this technology and creating one-to-one direct mail campaigns has shown significant increases in your response rates.

What is evident is that consumers prefer a personalized communication piece over static communications.

Figure 1: Results of Survey on Personalization (Source: CAP Ventures, 2003)

Here is a sample of a traditional direct mail campaign and the response rates compared to a highly targeted personalized direct mail campaign:
Traditional Fixed Image Direct Mail Production costs: 25,000 pieces @ $0.40 each = $10,000 2% Response rate = 500 Revenue model: 500 @ $100 average sale = $50,000 Production cost as % of revenue = 20% R.O.I. = 400% Cost per response = $20 Profit = $40,000	Highly Targeted, Personalized Direct Mail Production costs: 12,500 pieces @ $0.80 each = $10,000 10% Response rate = 1,250 Revenue model: 1,250 @ $100 average sale = $125,000 Production cost as % of revenue = 8% R.O.I. = 1150% Cost per response = $8 Profit = $115,000