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 Congratulations to Affinity Design for Steve & Doris Colgate’s Offshore Sailing School brochure.
Founded by Olympic sailor, Steve Colgate, the Offshore Sailing School is said to be America’s #1 sailing school. The sailing school needed a brochure that would attract their target audience, give the reader an array of information, and meet specific mailing requirements. Most importantly, the objective was to build excitement and cultivate a desire to participate in an Offshore program. Offshore brought this challenge to the Affinity Design Group of Dunedin.
Affinity Design produced this design solution by creating a mailer constructed with a rich montage of images and neutral photographic backgrounds in a vertical format that meets letter-size USPS requirements. Offshore’s destinations are featured in a gatefold centerfold, and a glued pocket folder in the back holds a rate sheet and other promotional literature. Bound-in business reply cards promote special offers, a brochure referral program and a permission marketing program. Wanting to convey a classy yet laid back look, Affinity chose Strobe Dull as its canvas of choice.
Affinity Design Group is an experienced print media agency offering integrated marketing solutions to local businesses. Congratulations to Affinity Design for their outstanding work!
Production Notes:
Size: 6” x 11.375”, 20 pages plus pocket folder cover.
Collate and saddle stitch.
Ink: (Cover & Text) 4/4 process plus spot gloss varnish on all
but the reply cards.
Stock: 80# Strobe Dull Cover and 80# Strobe Dull Text
For a sample of this project, please contact Jeanne Davis at (727) 442-4011.
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