Congratulations to Cherry Design for the Aero Aire brochure.
Aero Aire of Clearwater manufactures climate control systems for helicopters and other aircraft and has long been a major supplier to the military. The objective of this corporate brochure was to draw on that solid reputation while seeking to break new ground in the commercial market.
"The design and size of existing corporate identity pieces, tradeshow displays and collateral were also kept in mind as we developed this piece", said Shelley Manes of Cherry Design.
Military Toughness. Commercial Affordability. This statement was key to the concept of the brochure. Traditional design elements (large areas of black solids and conventional, easy to read paragraph copy) are married with creative photo treatment and details such as copy wrapped around a silhouette. The custom diecut shape of the piece and the horizontal format draw the attention of the reader while the dramatic photography illustrates the high standard of quality that Aero Aire is known-for. The spot gloss and spot dull varnish not only added interest but also minimized the chance of fingerprinting over the large solids. All colors were built out of 4-color process. A "rich black" was built by adding a screen of 30% cyan. Color consistency of photos and logos, while maintaining dense, solid blacks was our goal on press.
Congratulations to Cherry Design and Aero Aire for their outstanding work!
For a sample of the project, please email Jeanne or call at (727) 442-4011. |
