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5S Effort Transforms Mailing Production Department

The work to apply 5S to the mailing area has been completed, creating our first “Island of Excellence”
on the shop floor. The basic steps:

Sort – The work started with the elimination of all clutter and normally unused items using a ‘Red Tag’ process in which all unnecessary items were marked for removal
from the work area.

Shine – The entire production area was extensively cleaned, painted and polished providing a positive environment to focus on quality and efficiency.

Straighten – An ...

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Increase Your Response Rates Using Personalized Communications:

Database technologies and personalization advancements are making it possible to communicate to your customers through highly personalized one-to-one marketing campaigns.  Using this technology and creating one-to-one direct mail campaigns has shown significant increases in your response rates.

What is evident is that consumers prefer a personalized communication piece over static communications.

ResponseRate

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Roberts Printing Adds HP Indigo Digital Press to Meet Short Run, High Quality and Variable Data Market Demands

HP-4“A growing number of requests from our customers for quickly produced, small quantity printing projects prompted our research into digital printing technology,” according to Jeanne Davis, sales manager, Roberts Printing. “In keeping with our commitment to quality, we focused only on equipment that produced a printed product as good or better than traditional offset presses yet combined the best of digital technology,” she continued.

The solution was found in the state-of-the-art ...

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The 2008 Annual ADDY Awards Gala

addys-2008Roberts Printing Sales Team, with TV personality and radio host, Jack Harris, at the 2008 annual ADDY Awards Gala. The event was held at the Cuban Club in Ybor City, Tampa. The ceremony is a local competition, and recognizes excellence in the advertising industry, where over 100 companies submit pieces of work for judging of interactive games to outdoor boards. Though Roberts Printing does not enter any pieces into the ...

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Leukemia and Lymphoma Society

leukemiasocietyRoberts Printing helped sponsor this years Man & Woman of the Year 2008 Event for The Leukemia & Lymphoma Society Suncoast Chapter. Attending the Grand Finale Gala, was Sonya Randazzo, Account Manager, pictured here with Caitlin Wray, Campaign Coordinator for the Society. To the right is Sonya with well-known TV news personalities, Jen Holloway, Bay News 9, and Jennifer Leigh, News Channel 8 who co-chaired the event. In just 10 short ...

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