Your choice of a printing provider can significantly impact the image your business projects through its advertising and promotional materials. Selecting a high-quality printing company can make all the difference in how your company is perceived, be it as a professional or an amateur entity. While it might be tempting to opt for quick and budget-friendly online printing services, it’s important to remember that you often get what you pay for. Countless clients have found themselves dissatisfied with the results they receive from DIY online print vendors, leading to wasted time and materials. At Roberts Printing, we value our clients on a personal level, which is why we’ve compiled this guide to help you make an informed decision when choosing a printer for your company’s advertising materials.
What to Look for When Choosing a Quality Printing Company
1. Professional Results:
One of the key characteristics of a top-quality printing company is its ability to deliver professional results. Pay close attention to proofing and quality checks, ensuring that there are no blurry or pixelated images and that the cutting is precise. High-quality printed materials reflect positively on your brand, especially when dealing with brand-conscious clients. A pro tip: For 4-color process projects involving bitmap images, ensure that the digital files you provide to your printer have a resolution of at least 300 dpi to match the intended print dimensions.
2. Great References:
Reputable printing organizations are happy to provide references for account management, prepress, and mailing services. Online reviews can also be helpful, but be cautious about overly positive reviews obtained through questionable means. If a printer is hesitant to provide references or has only a few willing to vouch for their services, it may be a sign to continue your search for a more trustworthy printing partner.
3. Value and Affordability:
While affordability is important, it should not come at the expense of quality. The best printing companies offer competitive pricing that aligns with industry standards. Suspiciously low or high prices can indicate potential issues. Cutting corners on cost often leads to subpar results, including image pixelation, poor paper quality, and imbalanced colors that can tarnish your brand’s image.
4. Well Established:
A reliable printing company will have a well-established reputation built over many years. Newcomers may lack the track record to evaluate them thoroughly, so ask for a portfolio of physical samples printed on various materials to gauge their capabilities. It’s essential to decide whether they meet your printing needs or if further research is required.
5. Professional Assistance:
The best printing partners offer professional assistance at every stage of the printing process. From account managers to prepress experts, they guide you through creating, printing, and mailing your materials. This personalized assistance is particularly valuable for inexperienced business owners or those unfamiliar with the printing process, providing peace of mind knowing help is readily available.
6. Extensive Printing Knowledge:
A top-quality printing company possesses extensive knowledge of the entire printing process, from prepress to color management and the best printing methods. Without this knowledge, they may struggle to provide the guidance and results your business demands.
A reliable printing company offers a wide range of paper stocks and ink options, including eco-friendly choices that minimize environmental impact. Take your time to explore the available materials and ask questions about customization possibilities.
A reputable printer should be able to provide relevant and recent samples that accurately represent what your final printed items will look like. Without such samples, you’re left in the dark about the quality of the finished marketing materials.
9. Specialized Techniques and Finishes:
Look for a printer that offers specialized techniques and finishes, such as variable data, UV coating, laminating, die-cutting, and more. These options can set your materials apart from the competition.
10. Local or National Services:
Consider whether your chosen printing company offers local services or has the capability to promptly send samples, especially if it’s a national print vendor. The proximity can be a valuable asset if you need immediate assistance.
In addition to our commitment to providing professional printing services, Roberts also offers design and mailing services. This integrated approach ensures a streamlined process for faster delivery of your marketing materials. Take the time to ask questions and ensure that any printer you consider can deliver the specific services you need before placing your order.
If you’re looking for high-quality printing solutions, Roberts is your trusted partner. Contact us today to discuss your print needs and experience the difference in print quality and customer service. Your brand deserves the best, and we’re here to deliver it.
Click the link below to fill out a FREE online quote request or feel free to call us with any questions you may have, 727-442-4011.Get a FREE Quote!