Roberts Printing teamed up with the Florida Lottery and printed a variable coupon card promotion that they kicked off at a Tampa Bay Lightning Game in February, and will also be featured at the Lightning game on March 22nd. The promotion was a hit! The coupon card had a variable lucky number as well as a variable barcode. During 1st period a lucky number was drawn and several lucky winners got to claim a FREE $250,000 CASHFALL Scratch-Off ticket.
This “Be The Thunder” Second Chance Promotion is now running through Monday, April 11, and players who purchase a $250,000 CASHFALL Scratch-Off ticket at Circle K locations in Jacksonville, Orlando, Gainesville and Tampa, can enter their non-winning ticket into the “Be The Thunder” Second Chance Promotion on the Florida Lottery’s website for the chance to win Lightning hockey prizes including regular season fly away trips, season tickets, single game tickets, fan merchandise, Scratch-Off tickets and Circle K prizes.
“Partnering with the Tampa Bay Lightning for a promotion like this is a great opportunity for the Lottery,” said Florida Lottery Secretary Tom Delacenserie.” It will generate excitement from Lightning fans and Lottery players alike, giving the Lottery the opportunity to support a great Florida team while generating funds for education.”
Roberts Printing was thrilled to take part of such a successful promotion for such a great cause. “Variable data printing continuously drives outstanding results for our customers,” said Jeanne Davis, Roberts Account Manager for Florida Lottery. “Digital technology continues to grow and our team at Roberts Printing are honing in on every aspect of this technology. We want to help our customers get the best results they can for every dollar spent on printing. Using this technology allows you to track results more accurately and timely, while giving you greater flexibility to drive more promotional creativity.”
If you are interested in learning more about Variable Data Printing please contact Roberts Printing at 727.442.4011.