What are PURLs©?


Make your variable data campaigns work even harder by linking them with PURLs© to communicate 1:1 with prospects online.

Personalized URLs or PURLs© combine the powerful potential of variable data communications with the immediacy of the Internet. These branded, custom-programmed landing pages mirror the look and feel of a particular variable data direct mail campaign, but are personalized for each recipient. You can invite a prospect to a private screening of your product or service, offer special discounts for preferred customers, and test a wide variety of marketing messages—all at the same time.

How do PURLs© work?

PURLs© are generated automatically for each individual record in your mail file. Once prospects visit their personalized landing page, they can begin a self-serve transaction, which could be to print out an offer, request information, ask to speak with a representative, redeem a free gift, or click through to your Web site for more information. You can track responses in real time, and quickly determine which messages provide the greatest ROI.

With PURLs©, you can even route leads directly into your customer relationship management system or send them to a member of your sales team via email, cell phone or pager.

Roberts Printing can create and implement all facets of your variable data printing (VDP) and PURL© campaign. Call today to learn how we can help increase response rates and build greater customer loyalty through VDP and PURLs©.