What are PURLs©?

Make your variable data campaigns work even harder. Linking them with PURLs© to communicate 1:1 with prospects online.

Personalized URLs or PURLs© combine the powerful potential of variable data communications with the immediacy of the Internet. These branded, custom-programmed landing pages mirror the look and feel of a particular variable data direct mail campaign. It is personalized for each recipient. You can invite a prospect to a private screening of your product or service. You could offer special discounts for preferred customers, and test a wide variety of marketing messages—all at the same time.

How do PURLs© work?

PURLs© are generated automatically for each individual record in your mail file. Once prospects visit their personalized landing page, they can begin a self-serve transaction. The prospects could print out an offer, request information, ask to speak with a representative, redeem a free gift, or click through to your Web site for more information. You can track responses in real time. You can quickly determine which messages provide the greatest ROI.

With PURLs©, you can even route leads directly into your customer relationship management system. You will also have the capability to send them to a member of your sales team via email or cell phone.

Roberts Printing can create and implement all facets of your variable data printing (VDP) and PURL© campaign. Call today to learn how we can help increase response rates and build greater customer loyalty through VDP and PURLs©.