Industry News and Roberts Updates

The Roberts Journey – from Idea to Printed Product

At Roberts, we take immense pride in delivering top-notch printing solutions to our valued customers. Behind the scenes, there’s a meticulous and intricate journey that each print order embarks on before it’s shipped out the door. From the initial interaction with our sales department to the final product’s safe departure, let’s take a detailed look at the fascinating process that ensures your prints are nothing short of exceptional.

how we get from idea to printed product

1. Sales Department Interaction

It all begins with your initial contact with Roberts. Whether you reach out to us in person, via phone, or through our website, our dedicated sales department plays a vital role in understanding your specific needs. They gather important details about your project, including size, quantity, paper type, and any special finishes or requirements.

2. Pre-Press Preparations

Once your order is received, it enters the pre-press phase. This phase is where the magic starts to happen. Our skilled pre-press team meticulously reviews your artwork, making sure it’s print-ready. They check for any potential issues, such as low-resolution images, incorrect colors, or missing fonts, and work closely with you to address these concerns.

3. Data and Variable Information

For projects that require variable data printing, this is the stage where we input and manage the data. Variable data printing allows for customization, such as personalized postcards or address labels. Our team ensures that the data is accurate, properly formatted, and ready to merge seamlessly with the printing process.

4. Printing Technology

At Roberts, we offer both offset and digital printing services, and the choice depends on the specifics of your project.

– Offset Printing:

For large volume orders and projects that demand precise color matching, offset printing is the go-to choice. This method involves transferring ink onto a rubber blanket before applying it to the printing surface. It results in exceptional print quality, ideal for items like brochures, magazines, and business cards.

– Digital Printing:

When you need shorter runs or quick turnaround times, digital printing is the perfect solution. Our state-of-the-art digital printers provide excellent color consistency and sharp details. This method is often chosen for items like flyers, postcards, and variable data projects.

5. Quality Control

No print order leaves our facility without undergoing rigorous quality control checks. Our team inspects each printed piece to ensure it meets our high standards for color accuracy, image clarity, and overall quality. Any issues that arise during this process are promptly addressed to maintain our commitment to excellence.

6. Finishing Touches

After printing, your order may undergo various finishing processes, such as cutting, folding, binding, or laminating. These finishing touches are essential to ensure your prints are not only visually appealing but also functional and ready for distribution.

7. Packaging and Shipping

Once your print order passes all quality checks and finishing processes, it’s carefully packaged to protect it during transit. We take great care in choosing the right packaging materials to ensure your prints arrive in perfect condition. Your order is then shipped out the door, with tracking information provided for your convenience.


The journey of a print order at Roberts is a well-orchestrated process that combines artistry, precision, and technology. From the initial sales inquiry to the final shipping, every step is taken with your satisfaction in mind. We pride ourselves on delivering exceptional quality, and this detailed journey ensures that your prints are nothing less than spectacular. Trust Roberts with your next printing project, and experience the difference firsthand. Your vision, our expertise – together, we create print perfection.

Contact us today to get started on your next printing project!